SiteScope
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Private market intelligence

Find the opportunities hidden in plain sight.

SiteScope searches across fragmented market evidence and surfaces the opportunities your team should actually pursue.

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The SiteScope engine

A private intelligence system that turns market strategy into evidence-backed opportunities.

MarketsPeoplePotential

  1. Your strategy

    Define the market, ideal customer, offer, and constraints that guide the work.

  2. Explore the market

    Search companies, sources, and segments through multiple discovery paths.

  3. Build the intelligence

    Connect evidence, business signals, and commercial context.

  4. Qualify the opportunity

    Assess relevance, fit, and evidence strength before deciding where to focus.

Intelligence
for what’s nextSiteScope
01

Find opportunities

the rest of the market overlooks

We search across hundreds of sources with targeted queries to find real businesses in your market, including those with weak or no websites.

Explore the discovery diagram
Web agencies serving home-service companies
SearchMapsWebsitesDirectoriesIndustry sourcesSocial / public signals
Opportunities
across the market
2,184businesses
discovered
1,326resolved
companies
286high-fit
opportunities
84%market
coverage
02

Understand the company

behind the record

We turn fragmented data into a complete picture — analyzing digital presence, demand, growth and competitive position so you get real insight, not just a name and phone number.

Explore the company evidence
Rain City RoofingSeattle, WA · Roofing Contractor
Website
Demand context

Growing local demand

Two independent signals. One consistent direction.

Review activitySearch interest
Review activity increasingPublic reviews
Repair-service interest risingSearch activity

Demand is strengthening around this business.

47 signals·8 sources·92% confidence
Illustrative company
03

Know where the opportunity is

and what to do about it

We analyze hundreds of signals to identify real opportunities, explain why they matter, and recommend the best offer.

Explore the qualification diagram
From signals to opportunity91High opportunity
Key signalsDemand increasingWebsite underperformingPaid traffic activeCompetitors strongerFinancially credible
InterpretationDemand–conversion
gap detected
Opportunity
Website +
conversion rebuild
Why this matters
“Existing demand is being sent into an
underperforming conversion system.”
04

Turn intelligence

into something your team can act on

Get prioritized opportunities, verified contacts, and ready-to-use outreach angles — so your team can move from insight to conversations, faster.

Explore an outreach brief
OpportunitiesNorthline RoofingRain City RoofingEverPeak RoofingCascade RoofingSummit Roofing Co.
Northline RoofingIllustrative roofing prospect · Seattle, WA
ContactNROwner / operationsContact to verify
Why nowGrowing demand + weak
website conversion
OpportunityWebsite + conversion
rebuild
Angle
“You’re investing in demand. A faster website and clearer quote flow could help turn more of it into booked roofing jobs.”
Evidence12 supporting signals
Open brief CRM-ready brief

Manual outreach takes effort before fit is clear.

More activity.Not necessarily more access.

8–12%average B2B cold-call
connect rate
4–6%C-suite connect rate

Your team can spend time researching an account,
time trying to reach it, and still discover on the call
that it was never worth pursuing.

Qualification comes too late.

Referral growth depends on who your network can reach.

High trust.Limited reach.

85%

of marketing agencies name referrals as a source of new business

Referrals can open the right doors —
but only where your network already reaches.

Trusted does not mean scalable.

Source: AgencyAnalytics, 2026 Marketing Agency Benchmarks ↗
Explore the referral network

Every channel can surface an account without proving it’s worth pursuing.

What reaches youisn’t always worth pursuing.

Referrals, paid acquisition and outbound can all put an
account in front of you. None of them tells you, by itself,
whether that account deserves pursuit.

Attention is scarce.
Qualification decides where it goes.
Explore the qualification diagram
Know where to focus.

What SiteScope is

From market
visibility to
commercial
judgment.

The missing layer

The
intelligence
layer
before GTM execution.

Market information enters.
Commercial judgment leaves.

Know what deserves pursuit.

The SiteScope principle

Illustrative account opportunity

See why one account deserves pursuit.

An illustrative sample of how SiteScope connects evidence, business context, and a clear reason to act.

Not all opportunities
are created equal.
Compare a lower-fit account

Intelligence, before execution.

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Skip the comparison chapters ↓

Coverage, not volume.

Finding more records is easy. Understanding how much of the relevant market you’ve actually explored is harder.

Explore the difference
Explore the diagram
Coverage beyond the visible sliceA small window containing eight company marks opens into a much wider market of ivory, sage and forest companies.Visible sliceRelevant market
Visible ≠ complete.Same data. Wider perspective.
Illustrative coverage

Structured records. Missing judgment.

Lead databases give you company data. They still do not tell you which accounts are worth pursuing, why now, or what to sell.

Explore the difference
Explore the diagram
Company records and unanswered commercial questionsFour structured company records lead to three unanswered questions: why this account, why now, and what should we sell?CompanyIndustryLocationContact?Why this account??Why now??What should we sell?
Data ≠ decision.Useful records. Unanswered commercial questions.
Illustrative example

More fields. Not more judgment.

Enrichment gives you a richer company profile. SiteScope adds the commercial layer that explains what is happening around the company, where the tension is, and why it matters.

Explore the difference
Explore the diagram
Company profile in its commercial contextPeople, firmographics, technology, activity, location and contacts describe the company. Demand, service-area expansion, capture gaps and competitive pressure reveal its commercial situation.Company profilePeopleFirmographicsTechnologyActivityLocationContactsDemand strengtheningExpanding service areaCapture gapsCompetitive pressure
A profile tells you who.Context tells you what is happening.
Illustrative example

Collection is not the decision.

Tools can collect records, pages, reviews, contacts and activity. The harder part is knowing what deserves attention — and why.

Evidence needs commercial meaning.

Explore the difference
Explore the diagram
Collected evidence becomes a commercial readReviews, company data and website activity converge into a decision brief: demand is growing but digital coverage is not. This creates an opportunity worth pursuing.ReviewsCompany dataWebsite activityCommercial readDemand is growing.Digital coverage is not.Worth pursuing
Collection gives you evidence.Judgment gives it commercial meaning.
Illustrative example

AI can reason. It still needs a system.

AI can reason, but without a structured system it produces inconsistent outputs. SiteScope combines reasoning with a market model and rules for repeatable judgment.

Explore the difference
Explore the diagram
Reasoning guided by a repeatable standardThe same evidence can yield inconsistent answers. A market model, evidence standard, decision logic and output standard guide reasoning toward a clear next move.Same inputGrowing reviewsActive adsOutdated websiteGood leadNot sureNot a fitMarket modelEvidence standardDecision logicOutput standardClear next move
Reasoning, with a standard.Structured. Repeatable. Ready to act.
Illustrative example
01 / 06Coverage intelligence
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Your next market is already leaving clues.

See how SiteScope can become the opportunity intelligence layer behind your agency, sales organization, or digital services platform.

Request a private demo